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St. Mark's Hospital
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mins
Taylorsville Emergency Center
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mins

Any Way You Slice It: Marketing an innovative product to two distinct industries

St. Mark's Hospital August 15, 2016

What happens when you cross a surgical scalpel with click pen? You get one of the most innovative products in the medical and hobbyist industries available today. Created by Dr. Branden Rosenhan, a critical care physician and medical director at St. Mark's Hospital, the PenBlade was originally designed to decrease the number of scalpel injuries in operating rooms around the world.

Read the full story on Utah Business >>

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