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Any Way You Slice It: Marketing an innovative product to two distinct industries

St. Mark's Hospital August 15, 2016

What happens when you cross a surgical scalpel with click pen? You get one of the most innovative products in the medical and hobbyist industries available today. Created by Dr. Branden Rosenhan, a critical care physician and medical director at St. Mark's Hospital, the PenBlade was originally designed to decrease the number of scalpel injuries in operating rooms around the world.

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